Benefits of Creating A Digital Culture At Your Nonprofit

by: Jen Maslanski, Argenta Copywriter
In the world we live in, you must be present online to make your program a success. Everything went digital, and now, this is the only way your non-profit can reach its full potential. So, you must invest in your digital marketing almost as eagerly as you do in the work of your program. We know it's a hard thing to hear, but that's how things are. To help you move in the right direction, let us tell you about all the benefits of creating a digital culture at your non-profit. We'll explain what you're getting by going down this path, and it'll be clear why you should do it.

It's not without a reason that all forward social impact leaders are already all in for digital. They get that having a good digital media platform is vital for the growth of their organizations. And it's not like you can rely on social media solely to boost your non-profit's visibility. On the contrary, you must create content and build a website where that content will be presented. All your digital distribution channels must work in synergy all the time. And that's easier said than done.

Naturally, you'll start with all the right building blocks:
  • Brand strategy
  • Theory of change
  • Digital marketing strategy
  • Technology platform
  • Quality content
  • Distribution plan
But, no matter how good all your plans are, none of them will matter if you don't have a digital culture within your organization. It's essential, and here's what you need to know about it.
Building A Platform Is Only The First Step
When you decide to go digital, you're making a long-term commitment. Essentially, by making a website and a platform, you'll be building your foundations in the digital world. So, things can only go up from there, and you'll have to continue building. All this means that you'll have to invest in content creation, marketing, and maintenance. And these three are here to stay.

It makes sense then that the next step is building the infrastructure and educating your team to take on all the work. Depending on how things currently are in your organization, this might be a small change or a significant progression. But no matter how you stand, you don't have to do it all at once. You can tackle it task by task if that's how it'll be easier for you.

If it seems a bit too much to jump in it just like that, you may want to look into all-in-one solutions. It'll make it easier if you're starting, and the number of features you'll get to use will stager you. Now that you know where to begin, let's look at the benefits of creating a digital culture at your non-profit and why you should embrace it.
It Speeds Work And Breaks Hierarchy
The work happens faster if you blur the lines of hierarchy. People become empowered, they start making quick decisions, and these are good. You won't get called in for every little thing, and everything will operate a lot more smoothly.

If you're used to being in charge, this might seem like a scary thing, but try not to see it that way. You're all in it to do good, and the advantage that digital culture gives you is that you can experiment. People will find new and better solutions for lots of tasks, which can't be a bad thing.

It Encourages Innovation
As we already mentioned, everyone in your non-profit will feel motivated to try new things. However, for that to make sense, everyone must be well educated and have the right skills for it. On the other hand, innovation isn't only about inventing new things. It's also about rethinking the old models and improving them.

Using digital technologies will help everyone get on the same page. People will start learning, and mundane and tedious tasks will become much more effective and easy. The more time you all spend thinking about the system, the better it will become. Your non-profit will be able to grow as it never has before.

It Attracts New Talent And Retains Your Current Associates
Neither Millennials nor GenZs want to work and live the 9 to 5 routine. The world has gone past that, and your organization needs to keep up. When you establish a digital culture, you make your non-profit a collaborative, creative, and autonomous place. It's where everyone wants to be right now, so you can attract and retain the best talent out there. You won't even have to do anything to avoid volunteer burnout, as they'll all love working with you.

On top of all of that, digital culture increases employee engagement. The model allows people to bring their best selves to work, express their opinions, and feel like they're creating an impact. What else could you look for in a non-profit, really? Your workers will be empowered, engaged, and productive. And there's no doubt that it will rub off onto your volunteers, as well.

Without changing the culture, your organization can't evolve and get through the transformation. So, investing in digital is a thing that must happen. For many, it's a long process, and it can be tiring. However, it's for the greater good. Remember your cause, and think about how things will be easier when you establish the culture you want to have.

If everyone works in a fun and collaborative environment, your organization will grow. It'll be easier to get funding, and you'll have higher chances of making a significant impact. So, your cause will enjoy the most benefits of creating a digital culture at your non-profit. If that isn't a good enough reason, we don't know what is.