by: Jen Maslanski, Devscape Copywriter
Online advertising is a must for nonprofits, but it can be confusing and expensive. Google has a solution that can help. In this article we'll introduce you to Google Ad Grants for outreach.
by: Michelle Sanchez, Devscape Marketing Manager
Marketing is not just sending out an email or mailing a post card. There are many different avenues to get the word out about your programs, products or services. In this article I’ll explain the different types of marketing so you can decide which techniques will work best for your organization.
by: Stephanie Adair, Marketing & Communications Coordinator
Membership Sign Ups can be hard to come by– especially in a market where every website, group and organization seems to be vying for members. While people want to support the causes they believe in, they typically choose a few and stick with those. Here are a few ways to add life to your nonprofit membership and draw in more interest.
by: Stephanie Adair, Marketing & Communications Coordinator
Nonprofits have enriched, and even saved the lives of millions in need, but there's still so much more to be done. Maybe you've decided to start your own nonprofit. If you’re up for the challenge, here's a comprehensive starter guide for launching a nonprofit.
by: Kevin Swartzendruber, Director of Development
Nonprofit directors are best known for wearing all the hats in their organizations. If you want to be more productive this year, give Argenta a second look. Here are 5 brand new features that could make your more productive this year.
by: Stephanie Adair, Marketing & Communications Coordinator
Nonprofit Partnership Networks are creating a lot of buzz as of late – and with good reason. Just like for-profit business partnerships, all sides mutually benefit from working together. Not only do these partnerships get the job done, but they also provide more brand exposure and credibility for your organization.
by: Stephanie Adair, Marketing & Communications Coordinator
Have you noticed a change in your donors’ behavior? It could be donor fatigue, the point where your donor base has become mentally and emotionally tired of your mission. Here are five easy ways to fight back against donor fatigue.
by: Stephanie Adair, Marketing & Communications Coordinator
At some point in life, we all experience burnout. Even your most dedicated volunteers can become a little tired of the routine. Here are some helpful ideas on how to avoid burning out your most valuable asset, your team.
by: Adam Greenberg, Senior Copywriter
Being an Executive Director is challenging. It can mean long hours and many frustrations, but it can also be equally rewarding. The position requires excellent leadership skills, the ability to communicate effectively and listen carefully. It takes someone with a passion for the mission and the ability to share that vision with the community. Here are 6 tips for becoming highly successful as an Executive Director.
by: Adam Greenberg, Senior Copywriter
There has been no shortage of nonprofit scandals in the media lately. Here are some areas to focus on to help you avoid a scandal, and some ideas on how to recover if you find your organization in the middle of one.
by: Helene DeLaurentis, Chief Financial Officer
The Grant’s Sustainability Component is the piece that helps your potential funder understand how you will continue the program beyond the initial funding source. It’s important to convince the reader that the program or set of structures will not end prematurely due to a lack of additional funds. Here are a few tips on how to communicate your sustainability fundamentals to your potential funder.
by: Christine Swartzendruber, Chief Technology Officer
When you work with a group of passionate board members who have the same ideas on how to complete projects and share similar benchmarks for mission goals, the group can be easy to mobilize. Sometimes however, working with passion needs to be blended with efficiency to get work done. Differences of opinion can get in the way of effective collaboration. Here are some ideas to promote better communication and boost productivity when working with your board.
by: Adam Greenberg, Lead Technical Copy Writer
Recruiting people who share your vision and the passion you have for your program is a process that requires commitment of energy, time, persistence and creativity, not to mention a well-crafted plan. Here are some things to consider when searching for the right volunteers for your nonprofit.
by: Christine Swartzendruber, Chief Technology Officer
There are many things you need to know when starting a nonprofit, but one very important thing is how to raise funds to get your mission off the ground.
by: Adam Greenberg, Senior Copywriter
As a nonprofit, the most important assets you have are your relationships. Not only should you have a very clear understanding of who your constituents are, but you should give your visitors enough information about your staff, so they can begin to know, like and trust them. When creating a staff page, adding a name, phone number and email address is no longer enough. Here are 8 tips for creating a staff page to help your visitors learn more about your organization as a whole.
by: Helene DeLaurentis, Chief Financial Officer
When it comes to asking for financial contributions, many nonprofit fundraisers feel overwhelmed. It can be difficult and intimidating to ask for someone’s hard earned money. It’s becoming increasingly harder to convince donors to give to your organization. You must have a clear explanation for why you need the funds, and how they will be used.
by: Adam Greenberg, Senior Copywriter
Nonprofit Organizations have taken longer to get started on Twitter than small businesses, and even those who use Twitter do it sporadically, without any consistency or strategy. Twitter is a valuable tool for connecting with the community, and it should be a part of your nonprofit’s marketing plan. Here are a few “to do” items to get you started.
by: Adam Greenberg, Senior Copywriter
Building and managing a strong social media marketing plan is important for every organization, including nonprofits. In many cases mistakes are made when building and expanding an effective Facebook presence. Here are five of the most common mistakes nonprofits should avoid when using Facebook as part of their landscape.
by: Joe McAlister, Chief Legal Officer
Attorneys who work with nonprofit organizations know all too well some of the mistakes nonprofits can make. By the time they seek legal advice it’s usually too late. Here are eight of those legal traps you can avoid before you get caught in a snare.
by: Adam Greenberg, Senior Copywriter
Writing blog articles and site content takes more man hours than you might think, and for that reason it often gets put on hold. The typical alternative is to either hire a writer in house or purchase content, which isn’t cheap. What you may not realize is there are low cost or no cost alternatives to sitting down in front of that proverbial type writer to produce enough content to be king. Here are a few ideas that might help.
by: Helene De Laurentis, Chief Financial Officer
Many nonprofits never apply for grants because the process can seem a bit overwhelming. While it's true, grant writing can be pretty difficult, there are some things you can do to increase your chances of getting funded. Here are five tips to help you get started.
by: Christine Swartzendruber, Chief Technology Officer
Nonprofits can use a blog to engage their constituents. Here are a few tips on how to blog for engagement.
by: Adam Greenberg, Senior Copywriter
Traditionally software has been very expensive. You had to purchase a boxed copy and install it on a server so members of your team could share data and collaborate. The cost of infrastructure could become so high, many nonprofits were unable to get software they needed. Things have changed. With cloud software you don’t need any costly infrastructure. Here are 5 important reasons your nonprofit needs software to manage your mission.
by: Lauren Randel, Director of Marketing & Communications
The most important part of Social Media, is cultivating relationships online. Just like in our daily lives, relationship is key. Here are some simple techniques and ideas on how to grow your donor base by using Social Media to cultivate those relationships.