Sending an Email to Your Registered Guests or Ticket Purchasers

Once people have registered or bought tickets, you will want to email them: a welcome note, a change of venue, the speaker line-up. There are three ways to do it, and two of them need no mailing list at all.

The Quick Way: Email Your Guests Straight From the Event

Open the event and go to Notifications in the workspace menu. It holds the event's email templates, each with an Edit Template button (it reads View Template if the record is locked or view only).

Notifications holds the event's email templates.

Open a template and you get these buttons:

• Send To Participants/Guests - emails everyone on the event's guest list now. No mailing list needed, which is what makes this the fast path
• Schedule Participants/Guests Email - the same thing at a date and time you pick
• Send To An Email List - send to a Mail Room list instead
• Schedule Email List Email - schedule that send
• Send A Test Email - pick a constituent, usually yourself, and send them a copy first
• Save All Changes and Exit Email Template

Send To Participants/Guests emails the whole guest list with no mailing list.

Always send yourself a test before a real send. It is the only reliable way to catch a broken link or a merge field that did not fill in.

Setting Up the Email

• From Email Address - if you have validated your address, that is what recipients see. If you have not, the email sends from our mail server with your address as the reply-to. See Validating An Email Address
• Include A Greeting - tick it, then set the greeting text ("Hello", "Welcome") and the Field that follows it: First Name, Full Name, or Prefix + Last Name
• Email Body - the editor handles formatting, images, documents, links, spell check, and tables. Hover any icon to see what it does

The from address, the greeting, and the body all sit on the template.

Emailing Only Some of Them, From the Participants List

Use this when you want to reach some of your guests rather than all of them, and you do not want a mailing list for it. The same steps work on the Event Participants/Guests list, which holds guests from every event, so you can pick people across several events at once. From there the email always goes as a Marketing Message, because Message Type appears only when you start from one event's own list.

1. Open the event and go to Participants/Guests.
2. Tick the people you want. The bulk menu can also select everything matching your current filter, or everything on this page.
3. From the bulk actions menu, under Email, choose Send An Email To Selected Records, then click Run Bulk Action.

Argenta opens the New Campaign page with the people you ticked as the audience. Send To reads The Records I Selected, with how many participants that is and a Back to the list link. Before you write a word, it shows how many of them the email will reach and who it leaves out, and why.

An Event Manager without the Mail Room can do this too, from the guest list of a program they can open. New Campaign then sends only a Program Message to the people they ticked, so every one of them must hold a current registration on the program. Send A Test goes only to their own address, nothing is kept as a draft, and the Workspace Menu is not shown. Once it has sent, Back To The Guest List takes them back.

The selection arrives as the audience, with the count underneath.

Then work through the other steps on the same page:

• Message Type, which decides whether a marketing unsubscribe applies. It is covered in its own section below.
• From: the Send From address, the Display From Name shown in the inbox (blank uses your organization name), and the Reply To address, which starts as your own so replies come back to you.
• Subject and optional Preview Text.
• Content: start from one of your templates, a gallery design, or a blank page, and write the message. Improve Body with AI sits under the editor if you want a rewrite.
• Send Time: now, or later.

Use Preview As to see the email as any of them will, and Send A Test to send yourself a copy. Then click Send and confirm. The full walkthrough is in How to Send an Email From the Mail Room.

Marketing Message or Program Message

One event's own participant list is the one place in Argenta where you choose what kind of email you are sending. Message Type offers Marketing Message and Program Message, and it starts on Marketing Message.

Message Type sits under Selected Records in the Audience step.

The difference is who it reaches:

• Marketing Message is the normal choice, and it behaves the way every other send in Argenta does. Anyone who has unsubscribed from your marketing email is left out.
• Program Message reaches everyone currently registered on this event, including people who have unsubscribed from your marketing email, because it tells them about something they signed up for.

A program message must carry only what a registered person needs for this program: dates, what to bring, where to meet, a change of venue, a cancellation. Anything promoting another program, or asking for a donation, makes the whole email a marketing one and it has to be sent as one. That is a judgment about the words you wrote, and it is yours to make rather than something Argenta can check.

Two exclusions apply to a program message exactly as they do to a marketing one: a participant with no email address, and an address that has stopped working or whose owner reported an earlier email as spam. Choosing Program Message sets aside the marketing opt-out and nothing else.

When Program Message Is Greyed Out

Argenta offers Program Message only when every person you selected holds a current registration on this event. If even one of them does not, the choice is greyed out and the page tells you why, and how many of your selection would qualify.

Select just the people it names and the choice becomes available.

A current registration means the event has not finished yet, and the person holds a ticket, answered Yes to attending, or RSVP'd yes. Someone who attended a past event does not qualify however recently they came, because an email to a past attendee is marketing whatever it says. A cancelled event still counts, since telling registered people that it is cancelled is exactly what this is for.

Fewer people may receive it than you selected, and that is deliberate. New Campaign works the number out for you before you send and shows it on its own line, so you are never guessing. On a marketing message, anyone who has opted out of email, has no email address, or whose address has stopped working is left out, and the send runs the same consent and address checks as a Mail Room list send. A program message keeps every one of those checks except the marketing opt-out. Either way, a shortfall in the number is those checks working rather than the feature losing people.

The email lands on each participant's contact history, so you can see later who was written to.

The Other Way: Build a Mail Room List

Use this when you want to email a subset of guests, or combine them with other constituents.

1. Open the event and go to Participants/Guests.
2. Select the people you want, or use the bulk menu to select everything matching your current filter.
3. From the bulk actions menu under Mail Room Management, choose Create A New Mailroom List With Selected Records, or Add Selected Records To An Existing Mailroom List if the list already exists. These Mail Room actions only appear for users with the Mail Room Manager permission, and for Master Admins.
4. In the Create A New Mail Room List window, turn on the list type or types you want (Email, Text (SMS), Postal Mail), give it a Mail List Title, and click Add This List.

Start on the event's Participants/Guests page.

The bulk menu carries both Mail Room options.

Turn on the list types you want, give it a title, then click Add This List.

To add people who are not on this event's guest list, see Add Constituents to the Argenta Mail Room.

Sending From the Mail Room

Go to Communication > Mail Room and open Email Templates. Add a new template or open an existing one. The Email Template Workspace has three pages:

• Template Details - template name, associated campaign, and your organization's chapter, division, and department
• Template Design - the subject, greeting, from address and body, and Use This Template, which opens the template on the New Campaign page, where you pick your list, preview it, send yourself a test and send it
• Record Permissions - who can view or edit the template

Communication > Mail Room holds your email templates.

Use This Template takes the email to New Campaign to send.

Clicking another page in the menu saves your changes first. More detail is in How to Create and Use Email Templates.

Which One Should You Use

If you are emailing everyone who registered, use the event's Notifications page and skip the list entirely. Build a Mail Room list when you need a subset, when you want to reuse the audience later, or when you are mixing guests with other constituents.