Argenta provides 31 merge tags across 7 groups. Each tag pulls live data from the recipient's record when the email is sent. Write a tag in square brackets, like [FirstName].

Contact info

• [FirstName] - first name
• [LastName] - last name
• [ConstituentName] - full display name
• [Nickname] - nickname, if one is on file
• [Salutation] - salutation (Mr., Ms., Dr.)
• [Email] - email address
• [Phone] - formatted phone number
• [Birthday] - date of birth

Mailing address

• [MailingAddress] - street address
• [MailingCity] - city
• [MailingState] - state abbreviation
• [MailingZip] - zip code

Organization structure

• [Chapter], [Division], and [Department] - the recipient's chapter, division, and department

Donations

• [TotalDonated] - lifetime giving total
• [LastDonationDate] and [LastDonationAmount] - the most recent gift
• [FirstDonationDate] - date of the first gift
• [NumberOfDonations] - number of gifts
• [DonationYearTotal] - giving so far this year

Membership

• [MembershipNumber] - member ID
• [MembershipLevel] - membership level
• [RenewalDate] - upcoming renewal date
• [MemberSinceDate] - the member's active date

Volunteering

• [VolunteerTaskHours] - total volunteer hours
• [YearsOfService] - years of service
• [VolunteerSinceDate] - when they started volunteering
• [NumberOfVolunteerTasks] and [LastVolunteerTaskDate] - task count and most recent task

Organization

• [OrganizationName] - your organization's name

If a recipient has no data for a tag (for example, they have never donated), the tag is replaced with an empty string, so no brackets or placeholder text show up in the sent email.