Communication with your supporters is crucial to building lasting relationships, increasing engagement, and driving meaningful impact for your cause. Argenta can help with this because it's an all-in-one CRM system, centered on the people you rely on and work with. Every entity (individual, household or organization) you’re associated with, is found in the system as a Constituent. Within the Constituent’s record, is an opt-in to one or more of your email lists. This process can be fully automated.

 

I'm Michelle Sanchez, Director of Communication for Argenta and in this video I'll show you how to design a public email opt-in form and publish it to your website. I'll also show you where you can find your constituent's opt-in preferences, how to build reports on your email lists and how to add your lists to the Argenta Mail Room. Let's get started.