The Constituent Engagement Score Report is excellent for finding engaged volunteers who have never donated. These are prime prospects for first-gift asks.
Step-by-step process:
- Open the Constituent Engagement Score Report
- Turn ON the Volunteering switch
- Leave the Giving switch OFF
- Click Run The Report
- Sort results by Volunteer Score (highest first)
- Look for constituents with high Volunteer Scores but Giving Score of 0
What to look for:
- High volunteer hours indicate commitment to your mission
- Active volunteer status shows current engagement
- Event attendance suggests they enjoy participating
- Email engagement means they read your communications
Why these are good prospects:
- They already believe in your mission (they give their time)
- They have a relationship with your organization
- They understand your impact firsthand
- A first-gift ask feels natural, not cold
Next steps:
- Export the list to Excel for review
- Add to Mail Room for a targeted appeal
- Consider a personal ask from their volunteer coordinator
- Frame the ask around their volunteer experience
Similar opportunities:
- Event attendees who have not donated: Events ON, Giving OFF
- Members who have not donated: Membership ON, Giving OFF
- Email engagers who have not donated: Email ON, Giving OFF