The Constituent Engagement Score Report is a comprehensive analytics tool that measures how engaged each constituent is with your organization across multiple dimensions. Instead of viewing donors, volunteers, members, and event attendees separately, this report combines all engagement activities into a single score from 0 to 100.
The Six Engagement Dimensions:
- Volunteering (20%): Hours logged, tasks completed, active volunteer status
- Events (20%): Event attendance, attendance rate, committee participation
- Email (15%): Email open rate, click rate, deliverability
- Membership (15%): Active member status, tenure, facility visits
- Giving (25%): Donation frequency, recency, and total amount
- Leadership (5%): Board positions and committee roles
Engagement Levels:
- Highly Engaged (70-100): Your champions, active across multiple areas
- Moderately Engaged (40-69): Solid supporters with growth potential
- Lightly Engaged (15-39): Casual connection, need nurturing
- Minimally Engaged (1-14): Peripheral involvement, at risk of disengaging
- Not Engaged (0): No recorded engagement in the selected period
Key Benefits:
- Identify your most engaged supporters holistically
- Discover hidden opportunities (volunteers who could become donors)
- Spot supporters who are slipping away
- Segment audiences for targeted communications
- Prioritize stewardship and cultivation efforts